The Postie catalogue shoot preparation starts months before the day. It’s a full on, hands on, all day commitment from the whole team but all the planning makes shoot day happen smoothly (most of the time!).
By the time our models are staring into the photographer’s lens, we’ve travelled the world, gathered new design ideas, commissioned artists, selected dyes, printed fabrics, booked the seamstresses, tested styles and finally made our samples.
Oh yes, we have to book our models and location too. So the exciting conclusion of everything is hair and make-up, lights, camera, action! The sensational result is our gorgeous seasonal catalogue.
I actually love the shoot, it's a day of dressing up, experimenting with accessories, mucking around, chatting with our fun models and getting these excellent shots that you see before you right now!
And we’ll be doing it all again next season.