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by WILLA in LA!

the style file

Hi Girls,

Last week…
I’ve been getting out and about looking for inspo in LA’s fashion scene it’s been quite a week.

Walking around iconic places such as Hollywood, Beverley Hills, Malibu, venice Beach plus some off-the-beaten-track places, this melting pot of creative energy has me very inspired.  My by WILLA travel capsule has been brilliant, with coolish nights and mild days, I’ve worn most pieces and I’ve especially loved the new Traveller Wrap at night and The Icon Jeans during the days…I think I noticed an admiring glance or two??

There’s lots of neutral colours around in light knits and flowing dresses, stripes galore, wide leg pants and great little cropped jackets everywhere.  Anything goes here and I’ve noticed that in the same places where cool casual is worn, there are also amazing high-end designer looks, intertwining seamlessly with street style.

I love the combination of both looks such as by WILLA’s silk touch slip skirts with a denim jacket or a beautifully tailored jacket with jeans.  Unexpected combinations are expected here in LA and it’s a complete validation of our by WILLA direction; essentials with an edge.  Luxury and style.  It’s hard not to stare!

The journey wasn’t just about discovering the latest trends; I really wanted to capture the essence of what defines the city’s fashion landscape.

This journey wasn’t just about discovering the latest trends; I really wanted to capture the essence of what defines the city’s fashion landscape.

The happiest highlight has been observing the sheer strength of the sustainable fashion movement.

From eco-friendly fabrics to ethically sourced materials, the emphasis on sustainability, use of linens, cottons, EcoVero, bamboo etc. was on show everywhere I turned.

LA leads the way…
Shop windows, street vendors, boutiques and billboards alike claim their brands’ commitment to environmental consciousness.

This is another validation of our by WILLA goal of using sustainable, recyclable, ethical materials and processes whenever possible and to ultimately be 100% environmentally friendly.

from LA with LOVE,
Kristina xx

Great garments to travel with…